A Time for When

When will your audience see you/ hear you/ experience you?  At the usual concert hour in the later evening? In the afternoon?  Anytime they go on YouTube? People’s lives are organized. Different times mean that you’re competing with different interests.  A 10 PM concert might be too late for those with children but perfect for night-owl college students. Find the time that’s optimal for your audience, and they’ll have fewer distractions and will put more of their attention on your ensemble and what you are offering.