I feel like I’ve been in a daze, a ‘wait and see what happens’ posture for a while now. The problem with this is that the world is still turning and changing all the faster now during the pandemic. As arts leaders, we need to move as quickly as we can. Guidelines are changing/ relaxing daily with spikes in the coronavirus expected. Most of our organizations have been decimated by the inability to perform for our audience.
What’s something you can do for your audience even if you can’t host them in your normal venue? How can you keep them engaged even now?
The initial dust is settling. If there was any doubt before, we know that things will never be the same for many parts of life post-pandemic, especially for the performing arts. We must deal with new legalities of large gatherings, new customs, and the changing public perception of safety. We must understand each of these and then respond to them directly.
One thing hasn’t changed: we must communicate with our audience and with our musicians. We must listen to their concerns and hopes, and we must respond to them in addition to the communication about the music. Above all, we must be open to what we hear.