When was the last time you talked to someone in your audience? Asked them what they thought of the ensemble, a concert, you? I have historically spoken on behalf of my audience (“They do/ don’t like this because…”) when I really don’t have any proof beyond what I happen to think. Rather than divining their thoughts, we should ask them. Surveys can work. In person interviews. Maybe even during a quick chat at the end of the concert. It seems prudent to let the audience you serve speak for themselves.