Become the Incentive

My master’s was about incentives and disincentives. In terms that are entirely not artistic (but not without their own art), how can we incentivize people to come to our concerts? We can bribe them (free beer!), but they only come for the bribe. We can threaten them (I won’t be your friend!), but they only come to avoid the negative outcome. Or we can search for the people who need little incentive besides the availability of what they already wanted. We can incentivize them by making a promise to provide a valuable and meaningful performance to them (a very small subset of the population). Kept promises create an incentive for others to come until you and the anticipation of your performances become the incentives.