People say there’s a lot of creativity in classical music, but I see the classical music ecosystem tyrannized by the institutions purportedly set up to protect it. We need to play Beethoven correctly. We need to play Beethoven and not find a living composer who has written something worthwhile. Classical music has become about reproduction, rather than creativity. As entrepreneurs, we can bring balance back to the Force by finding opportunities to connect more (actually) daring players and composers with audiences who hunger for real creativity. We have a responsibility to foster new artistic life. Surely, Mozart won’t be the best thing to have ever happened in concert music for all time. But we can only find something better, more current, and more resonant with today’s audiences by actively searching and giving those artists and their art the room to grow.