Go Where They Want Vacuums

Having the the right ensemble with the right audience matters.  Coal miners probably don’t want to listen to Mozart. Or maybe they do--but not in a concert hall.  If you’re a Mozart-playing ensemble in a concert hall, coal miners are probably the wrong audience--not matter how much convincing, begging, cajoling, and bribing you do.  Pick an audience--and focus on them. Lavish them with what they already want (or perhaps didn’t know they wanted). Spend a ton of energy figuring that out, and then the audience is yours (as long as you remain receptive to their cares and desires).  Nobody likes it when a salesman tries to sell something no one wants. Go to households that need a vacuum.