Hard Work Can Be Its Own Efficiency

​It can be easy to get distracted by all the glitz, the appeals, the whispers that you can do things more quickly or with less effort if you only buy x service or product.  Do your research and perhaps you can save some time or engage expertise you totally lack. But nothing can replace having your nose on the grindstone, sending personalized emails, doing research, or even making a few phone calls.  Sometimes concentrated work is the most efficient way to do something.