Isn’t it obvious that music has real-world impact? Isn’t obvious they improve the lives of audience members? Yet, the deep attachment and the effects of that attachment that we musicians have for music isn’t obvious to the outsider. When they wonder and ask “what’s so great about it?”, we shouldn’t respond with “Isn’t it obvious?” or “I don’t have to justify music.” We should take the time, explain to them, show them, build that relationship with them. Maybe eventually it will become obvious, but until then we’ll have to settle with actually inspiring them and with actually having an impact we can talk about.