Non-Responsive Audiences

What if your audience doesn’t respond?  Then, you’ve learned some lessons: 1) they, in fact, are not your audience 2) the people you spoke with are not representative of the broader group 3) they have needs and wants that someone else (not you) is better equipped to handle.  The best thing (depending on what your overall thoughts and impressions are): you don’t need to waste any more energy on people who don’t want you. Either there’s someone out there desperate to hear your ensemble or you need to rethink what your ensemble is offering.  Maybe coal miners really just don’t want to go to an orchestra concert. But maybe they do want to see an orchestra if it’s with a bluegrass group. Maybe collegiate video game and anime fans aren’t as passionate about live concerts. But maybe slightly older young professionals are.  The important thing is to keep reaching out, connecting, offering genuinely valuable ensembles and music. ​