How do you reach an audience to understand what they want and need in life--and how your ensemble fits in with them? There are a few ways: 1) you might be the typical person of your audience--maybe you’re a video gamer, an avid fisherman, or lover of serialism 2) You can ask one (or preferably more) in conversation--it’s important to get out of your friend circle and go find people who are not invested in your success 3) Someone in the group has probably written something online--what are they saying? What are they complaining about missing? 4) You can approach “experts” or people who run organizations around those subgroups. They probably have done some listening themselves--and they are intimately involved with the group. Even if you’re not sure how to approach a group, send an email or two. Be clumsy. If they are groups that haven’t been approached by classical musicians in the past, they just might appreciate even the clumsy attempts. Simply noticing and being noticed can create a powerful connection.