Specific Goals with a Specific Audience

What are your goals with your audience?  What do you want to accomplish with them?  Do you want to affect them emotionally? Should they do something?  Should they be different after attending your concert? How? What specifically are you trying to change?  Do you want to convince them that classical music is fun or are you trying to inspire that fun feeling in them?  Knowing the change you want in an audience helps you understand how to achieve that change. You have to 1) know who your audience is 2) know how you want to affect them and 3) have some ideas about how to bring about that change in your audience.  Classical music should do more than just exist for the “enjoyment” by the general public (the major orchestras already do this). Instead, we need more ensembles working to accomplish something specific for a specific audience. ​