How specific can you get with your audience? When you close your eyes, who is sitting in the hall/ school/ basketball court watching you? Underprivileged kids from a predominantly Hispanic neighborhood. White affluent women in the suburbs of Boston. Affluent young professionals originally from/ with ties to Mexico. Appalachian young professionals in the Morgantown, WV area. Fans of video games from the late 90s through the early 2000s. Inmates at the Northwestern Correctional Facility. People who are formerly musicians. Families with children under 15. Single-parent families. Pregnant women. The husbands of pregnant women. Young moms. Grandparents with young grandchildren. Gifted children who really like the early Romantics. Kids in music class. College students in music appreciation. First responders. Military veterans. Astronomists attending the conference in San Diego.
Most of these (and almost limitless more!), are small subsets of the general public. Astronauts who’ve been on the the moon might be too small of an audience to fill large hall--but it might be the perfect audience for a commissioning project related to the moon. What’s your group? How are you perfect for them?