Musical entrepreneurs use the tenses of language to our advantage. We use the past to look at what has happened and to search for lessons. What could have gone better? What went right? What other situations are similar to the one I’m in now? We use the present to accept where are (even if we “should” be further along, we’re only right here). Change only happens in the present, so we spend most of our time here. Finally, we use the future to plan and to anticipate potential hazards and obstacles. We will do x.
We use all the tenses to maximize success. We combine our past lessons with our future plans to build in the here and now. Staying in the past means we become mired in the lessons, needlessly churning the what could have been. Staying in the future means that we make plans all day without ever touching the moldable clay in front of us. Without the lessons and the planning, we constantly reinvent the wheel as we retread old ground and never look above the trees. Only by using the full Triforce of tenses can we become our best selves and create our best organizations.