To Profit Or Not To Profit

If you want to start an ensemble, you have to choose whether you will be a nonprofit or for-profit business.  Nonprofits can’t afford to be weak--they are still businesses after all. For-profits can’t afford to be ruthless.  Both require the cultivation of audiences and our most valuable resource--relationships with talented musicians. Money matters with both.  The main difference is who owns the business: for-profits are run by the business owners (you!) and nonprofits are run by boards on behalf of the public.  Neither decision is good or bad--they simply come with different consequences. In the end, it’s an important decision--but not as important as the decision to work hard on whatever route you go.  Both need your best work. Go on and start. We’re waiting.