Instead of making people pay for classical music, what if we switched to freeing them to make a choice? What if we “let” people pay for music? Making this shift requires us to place more trust in our audience and ourselves. We have to know we are putting out something that people want and need. We have to trust that our audience will take care of us. Some groups (like the Kaleidoscope Chamber Orchestra) are surviving and thriving this way. The waters have been tested...maybe it’s time for more of us to go for a swim.
*Check out Amanda Palmer’s fantastic Ted Talk, where she talks about her experiences with trusting her audience.