Who can be the audience of a classical ensemble? “People who like classical music!” is an easy answer, but there are many subcategories within that. People who are searching for something that sparks joy. Or something indescribably beautiful. Or agonizingly sad. Recovering addicts. Parents with sensory-sensitive kids. People who are alone. Veterans. Anime fans. Who your audience is affects programming choices and how you talk to them. How do you talk to “people who like classical music”? Really effective programming means doing the hard work of finding the specific person in the sea of people who who like or might like classical music.
*I have really enjoyed being in Seth Godin’s Podcast Fellowship and his Bootstrappers Workshop. If you are enjoying my posts on audience, I would encourage you to check him out. The Bootstrappers Workshop focused on finding a specific audience for whatever your business might be--and starting your project with them in mind. https://www.sethgodin.com/